1. Select the appropriate paper type to convey the message
"Choose paper first, design later" is the secret of this section. Right from the start of deployment, choose the type of paper that suits the purpose your business is aiming for. The key here is to sit and discuss with the designers in order to come to an agreement for effective media ideas and messages on print products.
2. Consider the paper's weight selection
It is a fact that customers tend to be more impressed and trusted with weighted printing products. When you have such a printing product, your business will become more professional and reliable in the eyes of customers, turning those who hold leaflets in their hands into potential customers. However, the quantities still need to match the type of product you are targeting: for example, the amount of paper used for leaflets will be different from the amount of paper used for business cards.
3. Customer orientation with images
Images are one of the most effective tools to convey the message you want to bring to the business. However, the right image is not enough, the image also needs to match the type of paper on which the image is printed, thus creating trust in customers. The use of unsuitable paper will likely even make a negative impression on the customer, possibly more seriously affecting the sales of the business.
4. Select the appropriate form of processing
There are many forms of processing after printing such as cutting, closing, embossing, lamination, UV coating, and so on, and customers can choose as they like. However, the form of processing also plays an important role in showing the image of the printed product to customers, so depending on the type of processing will be suitable for certain products and topics. Please find the type and reference carefully before making a processing request to the printer.
5. Size problem
Besides the material and paper weight, the size is also one of the special factors that make your print products stand out and be more impressive than the competitors. New and different will be an important factor that helps to stimulate customers to learn new things and tend to learn more about your business. However, be careful of the "way out", do not let it become inconvenient for customers to access the printing products of the business.