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04/05/2017 - Website

Is Nike brand shoes famous by its Logo?

In the list of Top 100 most valuable brands of Interbrand 2011, many brands are honored with only a single logo without any additional words. Among them is a comma, a fish mermaid or a biting apple
In the list of Top 100 most valuable brands of Interbrand 2011, many brands are honored with only a single logo without any additional words. Among them is a comma, a fish mermaid or a biting apple. Anyone can immediately recognize the global well-known brands: Nike, Starbucks and Apple.
The Nike logo created by Carolyn Davidson, a graphic designer, was designed in 1971 with a mere $ 35. The comma in the Nike logo symbolizes the wing on the famous statue of the goddess of victory in Greek mythology. So far, Nike has received so many praise for the logo and slogan Just do it.
Nike's famous logo and slogan is so abundant. In an article in Advertising Ade, Al Ries says the logo has "triggered" your right hemisphere. Why keep thinking about it? Just do it."
An effective brand identity system is the first and foremost factor in building a strong brand image. However, Nike's logo and brand positioning is really the only factor that makes this brand one of the most well-known brands in the world.
Nike has long been famous for its marketing campaigns involving the most famous athletes in the world (Michael Jordan, a typical American basketball player). In 2008 alone, Nike spent nearly $ 3 billion on its marketing activities.
Of course, global brands like Nike, when backed by huge marketing budgets, can easily knock on the door every single consumer in every corner of the globe. With a widespread distribution system and huge advertising budget, it's no wonder Nike has made a deep impression on consumers.
What if the comma and the slogan "Just do it" did not belong to Nike? Maybe now few people know what the comma means, and maybe "Just do it" is not as popular and popular as it used to be. 
There are very few brands that can do such as Nike, Starbucks or Apple - have a good brand identity and a lot of money to brand. What about other brands? When you are not a financial powerhouse like big names, what can you do to make consumers remember or love your brand? 
If small and medium brands do not have a lot of branding budgets, one of the most effective ways to find a place in the minds of consumers is to build an impressive brand recognition system. 
The story of the Apollo English Training Center can be a good illustration. Apollo brand positioning "Where the best becomes better" is very popular with students as well as high school students, including those who do not study at Apollo. Interestingly, many people hear and love this predicate even when they know the name Apollo. In other words, in this case, an impressive positioning sentence has made a significant contribution to the brand becoming familiar to the consumer. 
When not Nike, brand try to "score" with customers with "appearance" impression from the first minute. Of course, this is a challenging task and not many brands are capable of doing that. But once you do, the reward for the brand will be worth it. 
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