Top 10 Vietnamese Top e-commerce Website in 2019

2019 is a year of strong growth for Shopee. If Shopee was a "youngest" years ago, this website has so far occupied the top position with 42 million visits per month.

Shopee has become a popular shopping website for everyone, especially women - the main shopping object. There are many reasons for Shopee's top 1 position despite having only been available since 2015. After receiving an investment of US $ 50 million from SEA (the mother company), Shopee stepped up the media activities by hiring KOLs who are famous A-list stars such as Miss Tieu Vi and U23 Vietnam or more recently is the soccer superstar Ronaldo.

That has helped Shopee from a "fake market" to become the champion in Vietnam's e-commerce industry and become a familiar shopping website for Vietnamese consumers. The key reason for the quick success of Shopee compared to other e-commerce websites is the good identification of the customer segment, focusing on online shop owners and young customer who interested in shopping.

Besides, the website interface is eye-catching, easy to use and quick order processing, smart product filters are also an advantage that make users love Shopee. Shopee has won by understanding the Vietnamese market and consumers 'habits and behaviors, thereby winning users' insight.

 

 

2019 is the year "Come with Tiki". Many music videos of famous artists feature Tiki and it shows that Tiki is hitting hard on young people, who have an interest in online shopping.

When it first appeared, people only thought of Tiki when they wanted to buy books, so far Tiki has become a "supermarket" of everything. Due to strict product censorship policies and the requirement that sellers have a business registration certificate, Tiki is highly appreciated by consumers for quality. Not only books, home appliances, mothers and babies stuffs, and so on, but high-value technology products are also selected by customers to buy at Tiki.

Tiki's strategy is to delight buyers. When there are buyers, there will be sellers (other than Shopee who mainly serves the seller). That earned Tiki 36 million hits per month. In 2019, Tiki also scores points with the speedy TikiNow transport service for 2 hours. This is based on the psychology of wanting to buy quickly, customers are willing to pay to receive the goods on the same day. In addition, Tiki gift wrapping service is still a difference compared to other e-commerce websites.

 

 

 

 

With 33 million accesses per month, Lazada still maintains the top 3 position. Although there are not many head-to-head campaigns like other exchanges and a decline in the number of accesses, Lazada still asserted its position as a subsidiary of Alibaba, owned by billionaire Jack Ma.Especially with the success of the "Shopping Banquet" campaign in November, Lazada strongly covered its brand image in offline channels, bringing the brand image closer to consumers.

Perhaps Lazada's strategy is to launch small but quality attacks. As a result, the Lazada brand image appears in special locations in big cities like Hanoi and Ho Chi Minh City.

 

 

Sen Do was established quite early in September 2012. Although it does not grow as strongly as Shopee and Tiki, the website owned by FPT Group still maintains its Top 10 position.

Sen Do strategy is to focus more strongly on the small provinces than the big cities to reduce competition. In 2019, after receiving $ 51 million from 8 investors, led by Japan's SBI Holdings, Sendo also began to appear more densely in the media with the image of big sister Sen Do My Tam and a series of other stars, marking the spectacular return of Sen Do.

 

 

 

 

Although not a trading platform for sellers and buyers like other exchanges, The Gioi Di Dong maintains the top position by the strategy of "Customer-centered" with 30 million accesses per month. .

Although the price is always slightly higher than others, The Gioi Di Dong is still selected by customers because of the quality of products and dedicated service. Each employee of The Gioi Di Dong has well implemented the development orientation of the company.

So it can be seen that despite not investing as heavily in media as other e-commerce platforms, The Gioi Di Dong has still affirmed its different position.

 

 

 

Present in the Top 10 is Dienmayxanh.com. This is also a famous e-commerce website owned by The Gioi Di Dong Joint Stock Company.

Established in 2010, Dien May Xanh has grown strongly with 117 supermarkets, becoming the first electronic retail system of Vietnam covering 63/63 provinces and cities, despite the turbulent and challenging electronics market.

 

 

 

The second e-commerce website of FPT Corporation has always been in the Top 10 leading e-commerce platforms in Vietnam in recent years.

FPT Shop is an e-commerce website specializing in selling mobile devices such as phones, computers, genuine electronic accessories. The strategy of FPT Shop is to always choose super special locations at intersections of big cities, and cover all provinces.

 

 

 

This is a new name in the top 10 leading e-commerce websites in Vietnam. Until the 3rd Quarter of 2019, dienmaycholon.vn website suddenly rose to the 8th position, ranked above Adayroi.

This website specializes in selling electronic products, electronics, furniture, and so on.

 

E-commerce website is owned by Vingroup, appearing in the Top 10 e-commerce exchanges in Vietnam. Unexpectedly until 12/2019 A Day Roi announced the closure. This is probably very shocking news for the Vietnamese E-Commerce community. Because this is a reliable website that customers choose when they want to buy large value electronics.

A Day Roi has a good after-sales warranty policy, so even though the products and services have a high price, customers still completely trust.

The departure of A here and then shows that the e-commerce game is a game of "burning money" and only for the strong.

 

 

 

 

CellphoneS is the most prestigious mobile device retail system in the market today. CellphoneS strategy remains loyal to the field of mobile devices. This makes a great success of CellphoneS in Vietnam's e-commerce market.

Although not as big as rivals Thegioididong or FPT Shop, but with its prestige and brand, CellphoneS still plays before the firm steps in the fierce e-commerce market.

 

 

 

 

2019 is also the booming year of the Mobile App. The major e-commerce websites are not only catching up, but also tapping into this potential mobile market. By developing applications for mobile and encouraging users to use with attractive incentives for mobile.

This is a list of Top 10 leading e-commerce websites in Vietnam in 2019. To achieve a great number of accesses, besides the media campaigns, these are all professional websites, standard UI / UX, providing Best experience for customers with a beautiful, easy to use interface.

Source: giaidieu.com