Dinh Hung Toi

20 YEARS OF EXPERIENCE
BRAND STRATEGY & CREATIVE DIRECTOR

Bachelor of Brand Design, Faculty of Industrial Fine Arts, Van Lang University.
Over 3 years of experience as a Brand Design & Consulting Specialist in Malaysia.

17 years as a Creative Director at global advertising agencies and major corporations.
Creative Director at Son Kim Group, in charge of strategic consulting and brand identity design.

Over 10 years as Creative Director at Bo Cong Anh Group (as Founder/Creative Director), successfully executing brands such as: Provincial Brand Identity for Hau Giang Province, Provincial Brand Identity for Ca Mau Province, The Crescent Group, Cityland, Kido, Vinamilk, NutiMilk, Nutifood, Celano, Merino, DAFC (IPPG), EVNSPC, Mobifone, Vinaphone, Saigon Co.op, Co.opmart, Vietcombank, Hong Leong Bank, NCB, MSB, Rox, Casta, Canon, Ricoh, Nam Hoa, Hoa Linh, KG, Aristino, DQ Class, Shimez, Bac Hai, Urgo, Chartis, Viessmann, Jotun, Bentley Design, Mercedes, Hoan My Hospital, etc. Including 2 years as Deputy Marketing Director at Bong Sen Group, managing brands such as: Brodard, Buffet Ganh, Bong Sen Hotel, Palace Hotel, Calibre Lounge, Bier Garden, Co Noi Vegetarian, etc. 8 years as a University Lecturer at universities with Communication Design Faculties, including: Van Lang University, Hoa Sen University, HUTECH, FPT University, UEF, etc.

NGUYEN VIET HONG

SENIOR STRATEGY & PROJECT DIRECTOR
15 YEARS OF EXPERIENCE – PROJECT MANAGEMENT

Directly managed the following projects:
• Consulted on building the provincial brand identities for Hau Giang Province and Ca Mau Province, as well as the Vietnam Electricity Group (EVN) and EVNSPC.
• Consulted on brand repositioning for DAFC (a member of IPPG), Nutifood, Vinamilk, etc.
• Consulted on brand positioning for Cao Thang Eye Hospital, Hoan My Hospital, etc.
• Managed over 200 projects in strategic consulting and brand building across all sectors: Healthcare, Fashion, Engineering/Technical, FMCG, F&B, Real Estate, Education, etc.

THAO NGO

16 YEARS OF EXPERIENCE IN STRATEGY
& PRODUCT RESEARCH & DEVELOPMENT

Strong expertise in methodology, brand positioning strategy for Real Estate, premium services, luxury brands, and regional/local brands.

Strong expertise in analyzing customer experience (CX) and brand touchpoints.
Prominent projects: Ca Mau, Hau Giang, SonKim Land, Nam Long, Novaland, Khang Dien, DAFC, Bentley Designs, etc.

TIFFANY TRAN

15+ YEARS OF EXPERIENCE
BRAND STRATEGY & MARKETING

Master of Marketing Administration – Columbia Southern University, USA (2022–2024)
Bachelor of Marketing – National Economics University (2004–2008)

Over 15 years of experience in Marketing management at leading enterprises in Vietnam. Core strengths in brand positioning/repositioning strategies, brand growth strategies, creative communication campaigns, and customer engagement programs.

DUONG DUC HANH

30 YEARS OF EXPERIENCE
BRAND STRATEGY & CREATIVE DIRECTOR

Bachelor of Arts, Faculty of Industrial Fine Arts, University of Architecture Ho Chi Minh City.

Over 16 years of experience working at global advertising agencies such as McCann Erickson, BBDO, Bates, Y&R, Wunderman, etc., as Associate Creative Director / Senior Art Director. Managed brands including Cathay Pacific, Coke, Nestlé, Caltex, LG Cosmetics, Prudential, BP, Ford, Vespa, Colgate-Palmolive, Nokia, Ovaltine, Perfetti, Singapore Tourism Board, etc. Executed projects including TVCs, print ads, billboards, digital/social platforms, POSM, direct marketing, etc.

14 years of experience as Marketing Creative Director at ANZ, Techcombank, and MSB. Executed brand and product promotion projects, alongside internal corporate culture event programs.

Since 2015, collaborated as a guest lecturer at universities such as Van Lang University, Hoa Sen University, and HUTECH, specializing in Graphic Design and Brand Identity.

CHANH NGO

10 YEARS OF EXPERIENCE
HEAD OF DESIGN

Graphic Design Artist Ton Duc Thang University

Has executed nearly 200 branding and identity design projects across various sectors, including local government, healthcare, education, fashion, and technology.

THANH CAO

8 YEARS OF EXPERIENCE
DEPUTY DESIGN MANAGER

Graphic Design Artist Ton Duc Thang University

Has executed nearly 200 branding and identity design projects across various sectors, including local government, healthcare, education, fashion, and technology.

GIA VINH

8 YEARS OF EXPERIENCE
GRAPHIC & VISUALIZATION ARTIST

Bachelor’s Degree in Digital Art and Design
Van Lang University

Passionate about storytelling through visual language, Gia Vinh has over 8 years of experience in creative communication design, packaging design, and brand identity development. Notable clients include:
Hau Giang, Ca Mau, EVNSPC, DAFC, CASTA, and Jotun.

HOANG PHAM

4 YEARS OF EXPERIENCE
GRAPHIC DESIGN ARTIST

Bachelor’s Degree in Graphic Design
HUTECH University

With over 4 years of experience in the field of graphic design, Hoàng Phạm possesses a strong foundation in communication and design, and has participated in numerous large-scale design projects for brands such as EVNSPC, DAFC, Nutifood, KIDO, EVN, and Jotun.

NGOC HAN

5 YEARS OF EXPERIENCE
BRAND DESIGN SPECIALIST

Bachelor’s Degree in Graphic Design
Van Lang University

With over 5 years of experience in the field of graphic design, Ngọc Hân possesses a strong foundation in communication and design, and has participated in numerous large-scale design projects for brands and organizations such as DAFC, Ca Mau, Hau Giang, EVNSPC, and Cao Thang Eye Hospital.

MINH ANH

2 YEARS OF EXPERIENCE
GRAPHIC DESIGN ARTIST

Bachelor’s Degree in Graphic Design
Van Lang University

Successfully executed nearly 50 branding and visual identity projects for well-known brands such as KIDO, EVNSPC, and Jotun...

DUC THINH

4 YEARS OF EXPERIENCE
BRAND DESIGN SPECIALIST

Bachelor’s Degree in Graphic Design
Van Lang University

A promising young talent in the field of graphic design, Thịnh Phan has made valuable contributions to the success of projects for brands such as Coteccons, Bentley, and FE Credit.

VINH

EVENT DESIGNER

Develops spatial concepts and event visual identity systems, ensuring aesthetic consistency and optimizing the on-site experience.

Collaborates closely with the Account and Operation teams to verify materials, review production costs, and monitor construction progress, ensuring transparency and smooth project execution.

SON

EVENT DESIGNER

Transforms spatial concepts into detailed technical drawings, ensuring alignment between the design and the actual venue while optimizing material functionality and usage.

Collaborates with suppliers and technical teams to evaluate quotations, review production specifications, and supervise on-site construction, ensuring product quality and safety throughout the entire event lifecycle.

TRUC

EVENT DESIGNER

Creates spatial visualizations and experience-oriented visual identity systems, ensuring the event theme is fully conveyed while optimizing customer visual touchpoints.

Collaborates with the Creative team and production crews to review mockups, verify itemized costs, and supervise design accuracy, ensuring aesthetic consistency and successful project execution.

KIM NHUNG

ACCOUNTANT

Manages cash flow and financial data across projects, ensuring accurate cost allocation, timely invoicing, and transparent budget tracking.

Collaborates with the Account, Creative, and Operation teams to verify expenses, reconcile payments, prepare reports, and ensure transparency throughout the entire project lifecycle, while supporting revenue forecasting and stable agency operations.

THAO

MARKETING

Establish a multi-channel content and messaging roadmap, ensuring brand consistency and closely monitoring real engagement effectiveness.

Work with the Creative and Digital teams to evaluate quality, reconcile conversion rates, and produce periodic reports, ensuring transparency throughout the entire campaign lifecycle.